ROY TESTFY

Hoodgrown was founded by Roy Testfy, a veteran figure of Death Row Records and Interscope Records whose ear for talent helped shape a generation of hip-hop.

Roy is widely credited with discovering Eminem, and was instrumental in promoting and building the careers of Snoop Dogg, Dr. Dre, and Tupac Shakur. From studio sessions in Compton to global stadium tours, his career sits at the center of the west-coast movement that redefined popular music.

Hoodgrown is the next chapter — urban wear engineered with the same instinct for culture that broke those records. Heavyweight fabric. Uncompromising cuts. Designs pulled straight from the block Roy grew up promoting. Grown from the block, worn worldwide.